A new “.xxx” top level domain has been approved specifically for use by the adult entertainment industry.
Registered trademark owners who are not members of the adult industry and who wish to block their trademarks from registration as a .xxx domain have until the end of the Sunrise B period on October 28th, 2011 to apply to opt-out.
Any names that are successfully blocked through Sunrise B will direct to an informational page indicating that the domain name is unavailable for registration.
If you wish to reserve your registered trademark in order to ensure it is not registered as a domain name by others in .xxx, you may do so by submitting an application to the ICM Registry through an accredited Registrar (see list here).
The general availability period commences December 6th, 2011, after which all remaining .xxx domain names will be registered on a first come, first serve basis. Further information on the ICM Registry’s .xxx launch plans and policies is available here.