Thursday, March 21, 2013
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How to Utilize Social Media at the Upcoming 2013 BIO International Convention

Thursday, March 21, 2013
The BIO 2013 International Convention takes place April 22 - 25, 2013 in Chicago, Illinois. This is one of the biggest and most attended conferences in the IP industry with well over 20,000 attendees every year. BIO is doing a great job utilizing social media this year and attendees will benefit by following their various social accounts. If you’re attending, make sure to connect with BIO and other conference attendees on Twitter, Facebook, LinkedIn and their website.

Additionally, Dr. Jennifer Arnold and Dr. Euan Taylor will be attending the BIO 2013 International Convention as well. Should you be attending and wish to arrange a meeting, please contact us directly at marketing@mbm.com.

Connect with BIO 2013 on Twitter 


Follow BIO 2013 on Twitter at @bioconvention and tweet with conference attendees and conference attendees. According to a tweet on March 19, 2013, the BIO organizers are also organizing a #BIO2013 tweetup! They’ve already amassed 8,004 followers. If you haven’t created a Twitter account yet, here’s a good reason to do so.

Connect with BIO 2013 on Facebook 


Log in to your personal Facebook account and “Like” the Bio Convention Facebook Page. You’ll be able to see which current friends of yours also “Like” the page as well as colorful images and posts. BIO has really stepped up their Facebook presence this year and I’m impressed with their use of Facebook applications.

Connect with BIO 2013 on LinkedIn 


Join the myBIO Community LinkedIn Group to meet and network with other conference attendees prior to the conference. Please note this is a public group so all discussions are open to the public and are indexed by Google. The LinkedIn group has over 30,000 members and was created in September, 2007. The majority of the members work in the Biotechnology industry and are in a senior position.

Connect with BIO 2013 on YouTube 


Video is the latest and greatest thing when it comes to social media marketing and the BIO organization is definitely utilizing YouTube to its fullest potential. Over 1100 people subscribe to the channel and their videos have been viewed 300,000+ times. Get involved by browsing and commenting on videos.

Connect with BIO 2013 via their Website 


Depending on your registration type and level, you can take advantage of the myBIO Personal Event Planner. You can easily browse speaker lists, network with the companies you want to meet with and much more. The Biotechnology Industry Organization is doing a phenomenal job with social media this year. They are definitely leading the pack when it comes to conference engagement and attendees with appreciate their efforts this year By Samantha Collier

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